What I Do
Two kinds of complexity I actually enjoy
Most SEO advice is written for one website, in one language, selling to one market. That’s rarely the world my clients operate in. My work lives in product catalogues with thousands of SKUs, and in brands speaking to customers across borders — here’s where I spend most of my time.
E-Commerce SEO
Category pages that rank and convert. Product feeds that don’t cannibalize each other. Faceted navigation that doesn’t quietly eat your crawl budget. I’ve spent years inside online stores untangling the specific, often messy problems that come with scale — thousands of products, seasonal collections, and search engines that need to make sense of it all without getting lost.
International & Multilingual SEO
Hreflang that actually works. Content that reads like it was written for that market, not translated for it. A structure that tells Google — and your users — exactly which country and language they’re looking at. I help brands expand into new markets without losing the visibility they worked hard to build at home.
If your growth depends on scale, or on speaking to more than one market, that’s exactly the kind of complexity I like untangling.
How I Think
Inside my train of thought
SEO gets treated like a checklist. In practice, it’s closer to product strategy — diagnosing what’s actually limiting growth, prioritizing ruthlessly, and building the fastest credible path to the outcome. Here’s roughly how that thinking unfolds on a new engagement.
Start with the business, not the site
Before opening a crawler, I map the business model, margins, and growth goals. Frameworks are a starting point, not a script — priorities get set by what actually moves your specific numbers.
Diagnose with data, not opinions
Search Console, Analytics, log files, and the odd Python script I wrote myself tell me where visibility is really being lost. When off-the-shelf tools don’t dig deep enough, I build the ones that do.
Choose speed, keep the quality
Between two ways to hit a KPI, I pick the one that ships fastest without cutting corners. That balance — quick without careless — is where most of the value gets created.
Build it myself when that’s faster
HTML, CSS, JavaScript, Python — I can implement a fix, prototype a solution, or automate a repetitive workflow directly, instead of waiting in a dev queue.
Adapt to the market you’re speaking to
Fluent in four languages and attentive to cultural nuance, I make sure strategy and content read as native to each market, not translated into it.
The edge most SEOs don’t have
I read and write HTML, CSS, JavaScript, and Python, and I use that to build the automations that turn a repetitive audit into a five-minute script. I’m fluent in four languages and pay close attention to cultural nuance, so international strategies read as native, not translated. And whenever there are two ways to hit a KPI, I take the one that’s fastest to ship without cutting corners on quality or critical thinking. That combination is rare in this field — and it’s usually where the extra value shows up.
Social Proof
Trusted by Growing Teams
Proven experience, verified by clients
I’ve helped growing companies use SEO as a long-term growth channel — focusing on sustainable traffic, clearer decision-making, and execution that actually moves the needle.
I’m a Top-Rated freelancer on Upwork with a 100% Job Success Score, and I’ve worked with teams across SaaS, fintech, e-commerce, and content-driven businesses in multiple markets.
My approach is hands-on, data-driven, and focused on real outcomes — not generic reports.
Rated Upwork Status
What clients say
“Arthur was an integral part of our clients’ results. He was incredibly proactive, hardworking, and consistently went above and beyond.”
“Arthur quickly understood our business and provided invaluable insights to improve our SEO strategy. His expertise and clear communication were impressive.”
“Arthur is very easy to work with. He knows how and when to communicate, genuinely cares about the client’s needs, and is always focused on improving the quality of the work.”
Who I Am
I started my career working hands-on with content — writing, translating, and optimizing pages — and moved naturally into strategic roles as I gained a deeper understanding of how search, content, and data connect. That progression shaped how I work today: SEO is most effective when it’s grounded in execution and tied directly to business goals.
I’m an autonomous, methodical professional who’s comfortable owning projects end-to-end. I rely on structured processes and clear priorities, but I leave room to adapt as data, markets, and opportunities change. This allows me to work independently while collaborating closely with founders, marketers, developers, and content teams.
I’m deeply interested in how search evolves and how technology shapes the way people discover information. I stay close to changes in search behavior and emerging tools — especially around data and AI — to ensure strategies remain relevant, sustainable, and focused on long-term growth rather than short-term wins.
Let's Talk
If you’re exploring how SEO can support your growth goals — or want a second opinion on your current strategy — I’m happy to have a conversation.
You can book a short call to discuss your situation, or reach out by email if you prefer to start asynchronously.