What I Do
Two kinds of complexity I actually enjoy
Most SEO advice is written for one website, in one language, selling to one market. That’s rarely the world my clients operate in. My work lives in product catalogues with thousands of SKUs, and in brands speaking to customers across borders — here’s where I spend most of my time.
E-Commerce SEO
Category pages that rank and convert. Product feeds that don’t cannibalize each other. Faceted navigation that doesn’t quietly eat your crawl budget. I’ve spent years inside online stores untangling the specific, often messy problems that come with scale — thousands of products, seasonal collections, and search engines that need to make sense of it all without getting lost.
International & Multilingual SEO
Hreflang that actually works. Content that reads like it was written for that market, not translated for it. A structure that tells Google — and your users — exactly which country and language they’re looking at. I help brands expand into new markets without losing the visibility they worked hard to build at home.
If your growth depends on scale, or on speaking to more than one market, that’s exactly the kind of complexity I like untangling.
How I Work
I work with companies that want SEO to be a reliable growth channel, not a collection of disconnected tactics. My approach is structured, data-driven, and focused on outcomes that matter to the business.
Strategy before tactics
Every engagement starts with understanding the business model, growth goals, and constraints. I don’t apply frameworks blindly, I rather prioritize opportunities based on impact, effort, and relevance to your stage.
Execution-first, no silos
I don’t deliver generic audits or decks that sit untouched. I analyze, implement, test, and iterate — working directly with content, code, and data to turn insights into measurable progress.
SEO as part of the conversion funnel
I treat SEO as part of a broader growth system in your project. That means aligning search demand with content, UX, conversion paths, and retention, not just rankings or traffic volume.
Decisions backed by real data
I leverage data from Google Search Console, Analytics, and custom analysis to guide priorities. Every recommendation is tied to evidence, not assumptions or best practices in isolation.
Clear communication and ownership
You’ll always know what’s being worked on, why it matters, and what’s coming next. I’m proactive, structured, and comfortable taking ownership, whether working solo or alongside your team.
Trusted by Growing Teams
Proven experience, verified by clients
I’ve helped growing companies use SEO as a long-term growth channel — focusing on sustainable traffic, clearer decision-making, and execution that actually moves the needle.
I’m a Top-Rated freelancer on Upwork with a 100% Job Success Score, and I’ve worked with teams across SaaS, fintech, e-commerce, and content-driven businesses in multiple markets.
My approach is hands-on, data-driven, and focused on real outcomes — not generic reports.
What clients say
“Arthur was an integral part of our clients’ results. He was incredibly proactive, hardworking, and consistently went above and beyond.”
“Arthur quickly understood our business and provided invaluable insights to improve our SEO strategy. His expertise and clear communication were impressive.”
“Arthur is very easy to work with. He knows how and when to communicate, genuinely cares about the client’s needs, and is always focused on improving the quality of the work.”
Independent reviews & professional profiles
You can find additional reviews, recommendations, and work history on:
Who I Am
I started my career working hands-on with content — writing, translating, and optimizing pages — and moved naturally into strategic roles as I gained a deeper understanding of how search, content, and data connect. That progression shaped how I work today: SEO is most effective when it’s grounded in execution and tied directly to business goals.
I’m an autonomous, methodical professional who’s comfortable owning projects end-to-end. I rely on structured processes and clear priorities, but I leave room to adapt as data, markets, and opportunities change. This allows me to work independently while collaborating closely with founders, marketers, developers, and content teams.
I’m deeply interested in how search evolves and how technology shapes the way people discover information. I stay close to changes in search behavior and emerging tools — especially around data and AI — to ensure strategies remain relevant, sustainable, and focused on long-term growth rather than short-term wins.
Let's Talk
If you’re exploring how SEO can support your growth goals — or want a second opinion on your current strategy — I’m happy to have a conversation.
You can book a short call to discuss your situation, or reach out by email if you prefer to start asynchronously.